The loss of 1 PageRank point is no reason to be alarmed and often occurs in the case of a general recalculation of PageRanks. Just a slight devaluation of an inbound external link to this URL can be the cause of the PageRank loss.
In no case does the PageRank loss mean that the page’s ranking in Google is lower, as far as its own ranking or the benefit of text links to this page is concerned.
Nowadays, content relevance in the linking has a major influence on Google’s evaluation. Content-irrelevant links no longer lead to the desired results. The content relevance of two webpages is much more important than PageRank. In fact, many professional SEOs now place almost no importance on the PageRank at all and proceed according to the content relevance and ranking of these pages in Google. Since the primary goal of search engine optimisation is to specifically raise the ranking and not necessarily the PageRank. Content relevance means that there is a relationship between the target URL and the offer URL in terms of content. This does not mean that the target URL must deal with exactly the same topic, but merely that some reference can be found between the two pages.
We recommend that you look closely at the quality and content relevance of bookings but at the same time that you do not overdo this when placing external links. In this way you will be following one of the
most important rules of ‘qualitatively effective’ linking.
